In the recent years, getting traffic to the website with the help of lead generation has become the utmost priority of the online businesses. Not able to generate enough leads for your e-business? Still dependent upon the traditional methods for lead generation? Then you are making a common mistake most of the businesses are making. Still in 2019, many high-tech businesses are following the old practices of lead generation methods like traditional advertising, networking, door to door marketing and networking among their folks, acquaintances, family and social circles.
Due to the fierce competition and the revolutionizing marketing, businesses are deliberately forced to update themselves with the latest tactics in the industry. According to a survey conducted by HubSpot, 63% of marketers stated lead generation as one of the most powerful tools for on boarding customers into their business. Substantially, most of the businesses disregard the study of consumer behavior and how it can directly impact their businesses.
Underestimating Call To Action (CTA)-
As the most prominent tool for content marketing, call to action has been effectively able to drive more and more customers to the businesses. Call To Action tactics in lead generation encourage users to interact more with the websites either in the form of conversations or subscription to the website newsletters.
Most of the business invest a lump of their time in creating cutting edge social media campaigns. But they fail to realize the true meaning of the scenario. Most powerful tools in the CTA action buttons are-
- Brief description given to the users via video ads with a “Click here to watch the full video”
- Empowering users with varieties to choose from by giving them a set price for several categories, like “Choose from 300 products under just $3”.
- Phrases like “Learn more”, “Click here to read more”, “Click here to read the full story” catch more views and attention
- Featuring high quality product images with a “Shop now” CTA button
- “Limited Offer Pack” with a “Sign Up” CTA button
When it comes to generating leads, one cannot forget the power Webinars holds on into their account. Webinar is a live online video-conference and is a very useful lead generation technique online. It provides an online presentation to the users and is an effective tool for real time conversations globally. Also, it enables larger masses to take part in online discussions and training events. These conferences can also potentially invite guest as their hosts from the other room.
Over the recent years, Webinars has become one of the most powerful tools for B2B marketing. Being a 100% online event, it saves miscellaneous expenses and also the travel expenses of the business. Due to live presentations, it has successfully been able to generate trust and credibility among viewers. It has established several business opportunities among the industry for the business leaders.
A lesser known fact is that 65% of people are visual learners. Whenever we scroll our social media pages, we came across a video which catches our attention and are alluring to our eyes. Till date many businesses have admitted that video marketing campaigns have been able to generate 100 leads a month on an average.
According to the stats, YouTube videos successfully generate 5 billion videos each day. With 500 million daily viewers on Facebook and also 10 billion daily viewers on Snapchat.
The power of video marketing has enabled 80% of users to actually recall the video they watched the previous month. To generate more leads, businesses sometimes put a 10 seconds video or teasers to spark the audience’s curiosity, hence an influential lead generation method!
Most common type of videos are-
- Case Studies
E-newsletters are the regular publications developed by the businesses to maintain contact with their audiences. They can be in the form of HTML, plain text or PDF formats. Most businesses spend heavy amount of time in preparing for a newsletter, but all their efforts go in vain when they fail to generate specific amount of leads at the end of the month.
E-newsletters written without a purpose often waste the readers time. This eventually make them unsubscribe to those lengthy and time-consuming newsletters.
Newsletters are a waste of time, if businesses fail to put a CTA button in it. According to the reports published by Mailchimp, readers likely click on the links which are longer than the aspect ratio. Within an e-newsletter, businesses should take distinctive care of the words, image aspect ratio and various other factors.
Storytelling is also a powerful tool and via it, businesses develop a rational contact with their readers. E-newsletters with more readability analysis and high-quality images get more audience views.
Proper Seo Of Your Website-
Search Engine Optimization is a useful technique for increasing the website’s visibility. Unlike most of the lead generating methods, Seo takes a little longer to generate leads. Keeping updated with the latest Seo practices help businesses in driving more traffic to their websites. Are you page titles set according to the Seo meta title tags? Are you using the proper meta descriptions? Or you putting effective subheadings in your blog? Many factors affect the website Seo metrics.
Businesses and startups should also make sure their website is mobile friendly. Furthermore they should also make sure of the amount of time their page takes to load. Most descriptive phrases are able to generate more leads than short keywords.
When people search for a query on Google, they initially search for answers on the first page of Google. These strategies will eventually help in sustaining the existing customer base and also help in driving more customers to the pool.